3LOPOSHY is a branding and packaging project for a ready to drink alcoholic beverage targeting the health and wellness trends proliferated by social media. The concept is based on a Christian doctrine- The Trinity. This idea of unity in threes drives the campaign to selling the alcoholic beverage as way to a "happy, fulfilling life". Firstly the coconut water which gives to the mind. Secondly, the mandarin juice which gives the body. And thirdly, the sparkling Moscato, just for the hell of it.
Project Tags
Companies
M&C Saatchi
- Advertising