3M Command Strip Commercial
Ad and social media campaign for 3M Command Strips.
Strategy: Create the perception that 3M Command strips are fun and a sign of a lively and evolving lifestyle.
Idea: Recognising the need for growth and change in one's life, especially family in rented accommodations.
Execution: "A whole wall of possibilities" - Stop-motion evolution of a romance, from dating to the first child.
Tone: Sincere, joyful, optimistic, creatively messy, humorous, sweet.
Proposition: 3M Command strips gives you the flexibility you need to decorate your home.
Creative platform: "As life changes, your home changes with you. Changing your life can be as easy as swapping your photo frames."