3M Command Strip Commercial

Ad and social media campaign for 3M Command Strips. Strategy: Create the perception that 3M Command strips are fun and a sign of a lively and evolving lifestyle. Idea: Recognising the need for growth and change in one's life, especially family in rented accommodations. Execution: "A whole wall of possibilities" - Stop-motion evolution of a romance, from dating to the first child. Tone: Sincere, joyful, optimistic, creatively messy, humorous, sweet. Proposition: 3M Command strips gives you the flexibility you need to decorate your home. Creative platform: "As life changes, your home changes with you. Changing your life can be as easy as swapping your photo frames."

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Lorenzo!

Add comment
Freelance Designer & Art Director
Digital Marketing Manager
Marketing Consultant