4:48

'4:48' is an advert for MMA star Anderson Silva's sportswear brand Silva Lining. The mantra 'The power change is within you' resonates with the brand's key message - that every individual has the potential to take control of their circumstances and strive for greatness. Working closely with the director and writer, we set out to effectively communicate the essence of 'Silva Lining' - that a grey cloud of pain, setbacks and mistakes can be followed by a silver lining of success and glory. This was a university project that I worked on as cinematographer, sound designer and editor. This was a hypothetical ad brief that allowed the team to gain experience working to a professional advertising standard.