404 STUDIO FW19 FOUR HOURS MBFWM SHOW
MERCEDES BENZ FASHION WEEK MADRID SHOW
On the score of its latest collection, the brand has chosen Cleopatra’s 1963 film, starring Elizabeth Taylor, as inspiration behind FOUR HOURS, named after the duration of the movie.
404 Studio is inspired by the art direction, the aesthetics and the character’s personality portrayed along the screenplay, the collection recreates the idea of how would it be the Cleopatra of the 21st Century.
Different key elements also play an important role in order to recreate the right atmosphere and immerse the audience in the film, like the set but especially the music. Inspired by concepts such as greatness, the soundtrack is an original creation of Revendless, exclusively created for the show.
For this collection, 404 Studio has reinvented the shapes of crochet through a contemporary vision and cutting-edge style.
Also, the brand has collaborated with:
The Nude Label (@thenudelabel), an ethical underwear brand which produces locally and Tattoonie Deisgn (@tattooniedesign), a brand that creates original temporary tattoos in collaboration with artists.
Eventually, since 404 Studio always merges with the Art world, for this occasion it has collaborated with Anilla Studio (@anillastudio) on the creation of an original illustration limited to 200 copies, in order to bring FOUR HOUR’s message into a timeless piece of art .