42nd Street Nightclub

  • Phil Jacob
Here I worked as social media and online marketing manager. I had various responsibilities including coming up with new and innovative ideas to promote the club using content creation, promotion strategies, video/imagery, competitions/offers and more. I had to identify the main target audience for the club (indie/rock fans aged 18-24) and try to post things that are relate-able to them. I was also required to keep up to date with ongoing topics and trends to with not only the mainstream but with the specific target audiences.