Abu Dhabi doesn't turn up on many people's 'To Do' lists, which is why Etihad challenged us to turn it into the stopover destination du jour. We responded with a challenge of our own, with the help of one very game rock star.
The campaign has so far received:
6M+ views on Youtube
19M+ views on Facebook
Hour by hour OOH, Press and Digital
Case Study
CREDITS
Creatives: Kevin Morosky, Tom Dunn, Elliot Riordan, Hannah Davies
CD: Russell Schaller
Producer: Rob Morgan, Pranav Arya, Huw Allen
Production company: Firecracker Films
Dir: Sam Wrench
Featured in Campaign April, 2017
