4LoveAndmoney is a streetwear brand that i founded and ran for 4 years. It specialises in high quality streetwear staples, as well as a few left-field items. Rooted in Grime music and the era in which it was born, taking influences from instances in that snapshot of London Living.
The final collection was inspired by the iconic Nokia 3310, creating a collection that included photography, graphic design and straightforward branding. The products produced included short and long sleeved t-shirts, a hooded sweater, caps and a towel.
The tasks i undertook in producing this collection were :
- designing the collection
- creating a design bible for the manufacturer
- making alterations to the patterns for the manufacturer
- managing the production of the garments
- managing deadlines with manufacturers in China, Turkey & UK
- art directing the lookbook
- styling the lookbook
- creating the marketing campaign
- writing the press release
- managing the distribution of the products
- creating and developing content for the social media platforms to sustain sales
Photography : Curtis Jhesta & StayHvngry
Styling : Kitty Cowell & Myself
Models : Kay LDN, Donnika Anderson & Jordan Brown