Peep Show Series 8 - 4Music
BRIEF: To promote the premiere of hit Channel 4 comedy ‘Peep Show’ series 8 on 4Music in a style the speak to the youth audience.
EXECUTION: ‘Peep Show’ is a know commodity with UK viewers, so the task was the translate a show that is a repeat and present it to a fresh audience. The youth/music television audience is familiar with the fast pace of music video edits, so I decided to give this comedy a tighter edit in keeping with that style. Rather than be 100% random nonsense however, I formed a coherent, yet odd, conversation between the characters to give the promo a narrative thread.
4Music had an already establish strand called ‘Get Your Jollies Off’, an umbrella brand for comedy programming, which gave us the framing device and a tie into the main channel branding.