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4Music Peep Show Series 8

Peep Show Series 8 - 4Music

BRIEF: To promote the premiere of hit Channel 4 comedy ‘Peep Show’ series 8 on 4Music in a style the speak to the youth audience.

EXECUTION: ‘Peep Show’ is a know commodity with UK viewers, so the task was the translate a show that is a repeat and present it to a fresh audience. The youth/music television audience is familiar with the fast pace of music video edits, so I decided to give this comedy a tighter edit in keeping with that style. Rather than be 100% random nonsense however, I formed a coherent, yet odd, conversation between the characters to give the promo a narrative thread.

4Music had an already establish strand called ‘Get Your Jollies Off’, an umbrella brand for comedy programming, which gave us the framing device and a tie into the main channel branding.


Chad Armstrong

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  • Creative Producer / Copywriter

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