'4Music Video Honours 2013 Vote' 4Music.
BRIEF: To promote voting for the 4Music Video Honours 2013.
EXECUTION: The ‘4Music Video Honours’ has been an annual event on 4Music for many years, and traditionally we have produced simple montages to promote the voting. In the past the trails have been very didactic, explaining the vote & the categories very explicitly.
In 2013 I decided to give the campaign a fresher take by using the square head of the actual award and superimposing it into various music videos that were nominated. The audience is already very familiar with these images, and this gave us a playful way of getting their attention.
The audio bed was kept minimal to keep with the unusual/technological feel of the trail.
The animation and tracking of the heads was done by in-house designer Rosie Skinner, based on the original design framework which had been produced earlier.
The finished piece was a real standout on the Box TV Network channels and ran on E4 & Channel 4 as well.