Pantone’s 2018 color choice is bold with a uniquely sci-fi touch. Get inspired by these images of Ultra Violet from the Shutterstock collection.
Of all the round-ups, predictions, and year-end announcements that happen in December, one of the most highly anticipated is Pantone’s annual Color of the Year. Like Webster’s Word of the Year, it’s often shaped by emerging emotions, cultural trends, or timely political developments, and it can have numerous societal implications.
2018’s color of the year, Ultra Violet, is a mystical extension of its basic violet cousin. While violet combines the stability of blue with the vibrant energy of red, ultraviolet sits further on the color spectrum, nearly invisible to the naked eye. It layers the time-earned wisdom and power of violet with mystery and magic, embodying a color fit for the cosmos. According to Pantone’s official announcement, it’s a dramatic shade of purple that “communicates originality, ingenuity, and visionary thinking that points us toward the future.”
Discover how this bold hue relates to our world at large while exploring our collection of vibrant Ultra Violet photos and illustrations. Whether it’s the veiled night sky or an unexpected shade of cauliflower, Ultra Violet lends a sense of strength and optimism to our chaotic world.