66 º NORTH - Window Weather App (Gluggavedur)
A useful tool with contextualized shopping.
The Brief:
During the All in Collective's tour in Iceland, we presented this proactive idea for 66ºNorth. An outwear clothes global company based in Reykjavík.
The idea:
On one hand, Iceland has a main characteristic: its crazy weather. Not only for being cold, but for chaging rapidly. Between icelanders, there's a common expression that says "If you don't like the weather, wait 5 minutes".
On the other hand, 66º North is an expert in beating cold. The brand has the credibility to give sophisticated information about weather, and how to be prepared for it.
In collaboration with the meteorological office, The Window Weather App crosses data to provide a useful tool for the people and a selling platform for the brand.
- GEOLOCATION AND FORECAST
- CONTEXTUALIZED SHOPPING
Depending of the weather situation, 66º North recommends the perfect way to protect yourself.
- PUSH ALARMS
To inform when the weather is changing.