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69th floor

In this project we were looking to show the contrast between the softness of the leather garments and the metalic rigid structure of the building. The inspiration came from Helmut Newton work which we apllied to the modern concept of western urban feminity. The poses, make up and hair all sugest power and control, yet underneath it all there is a soft touch of youth and fragility , that balances out the overly geometrical world surrounding the model.

Project Tags

  • urban
  • leather
  • styling
  • art direction
  • helmut newton

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