Image by Daniel Ingold/Image Source. Interview with Martine Praessl, Creative Director for Westend61, a German supplier and image producer.
What’s the story behind this photo?
The appeal of industrial production facilities is no longer just the exciting technology but also their design and organization. It’s difficult to gain access to these types of locations, so we were all the more enthusiastic about this industrial plant. Our photographer Daniel Ingold and his models were allowed to have the run of the place.
What exactly goes into making a photograph ready to submit and sell?
At our agency, we spend a lot of time on editing to select the right photo for the market. After we’ve chosen the subject, the photographers have the chance to edit the images, meaning they can crop them, retouch them, and give them a compelling, hip look. We think that’s very important, so we also give them tips for doing it. In the end, these high end edited photos go through another round of quality control to ensure that all of our images adhere to the highest technical standards.
Image by oneinchpunch (Cristian Negroni).