A Buddhist nun visits her former employer, HSBC (global event, charity partnership, video content)
The first global event for HSBC Alumni brought together over 1500 current and former staff. The purpose? To hear from an ex-colleague who'd had a life-changing experience and dedicated herself to serving others as a Buddhist nun and founder of a children's charity. I managed the whole event process from concept and partnership with the charity through to invitations, event management, video streaming, and post-event measurement. There was a huge shift in the perception of HSBC amongst its former staff, with many commenting that they'd never seen anything so authentic or moving from the bank.