They either have polished identities with slow, sexy zoomed in videos and a luxurious price tag, or they're basic, boring and bland. Their braiding is usually beige or pastel. Oh, and don't forget the swirly calligraphy and glitter. I'm bored. A Cake For Any Occasion spices up the market by reinventing how you view celebration cakes. The photographic campaign pokes fun at itself, honours events that aren't so great and reminds you to have fun.