A Few Good Men
Toward the back end of December I was asked to join an invitational rugby 7s team called A Few Good Men. When I joined the existing members were discussing sponsorship, kits and what we would need to take. After being sent the initial draft of the logo I cringed. I couldn't pay all that money for kit only to be let down by the team crest. (See below)
What’s more, as I say watching the group chat blow up with ideas about sponsorship I found myself holding my tongue. Meeting with busy brand manager and marketing managers on a daily in my role at Planet I could only imagine receiving an email from some well intentioned rugby players asking for sponsorship without a clearly articulated ROI or understanding of how they would take their brand to market must have gone straight into the deleted file or ignored.
I asked if I could have a go at getting the logo redesigned and spoke to the organiser about how we might put together a slide deck or proposal tailored for each brand. There would be two sponsorship options both of which could be tailored to the brands needs. The first being team sponsorship and focuses of brand awareness, social media and content generation sponsoring elements such as a team gazebo, prime placement of logos on kit, social posting from all team members. The second options focuses more on a social selling model. With 12 highly influential millennial men at the largest UK sporting festival we would provide brands a great opportunity to pick brand ambassadors who resonate with them to take part in sampling, social selling, social posting activities. Find the example slide deck and new logo below. I’d appreciate your feedback and if you know anyone who might be interested in raising their profile with the 20-35, active domestic UK market then please get in touch.