A high-performance brand that ranks top

PSD are a leading international executive search and selection consultancy. After thirty years’ success, they realised they weren't keeping pace with fast moving change. They saw their brand was overdue to be optimised for a world moving at Internet speed. Keyword search, social media and content platforms have radically transformed the recruitment industry. PSD knew they had an analog brand that was under-performing in a digital world. Webb-Jenkins were invited to lead a major brand development programme that would make PSD fit for the future and more relevant to the ‘digital native’ workforce. Our approach re-shaped PSD as a ‘digital first’ brand. We devised a new portfolio of design assets, including a new brand mark, that are optimised for pixel-friendly performance across multiple devices and platforms. And we developed a comprehensive creative and content system to increase online audience engagement and accessibility across social media. A solution that has also delivered major management efficiencies. Within just a month of re-launch, PSD saw an unprecedented lift in their search rankings and traffic volume. As well as a major upswing in staff enthusiasm and engagement. PSD own a higher-performance brand that’s now future-fit for our increasingly hyper-connected world.