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Sanjana Mathur

Sanjana Mathur

    A Martini Package

    Client brief set by Bacardi Global for their brand Martini. The challenge was how to inspire desire for Martini in a bar environment.

    A cardboard tube package which once torn open reveals stacked one on top of the other 2 jars and a glass containing the ingredients for a Martini containing cocktail, and a stirrer.

    This concept combines the rewarding experience of receiving and opening a package, truly marking the object as your own. In addition, the element of interactivity adds an engagement to the drink making process.

    Different coloured metal caps signify different cocktail mixes., and double as coasters. The glassware encourages the user to keep it, bringing a little bit of the Martini brand home. Markings on the jars/glass allow the user to make the drink to their taste.


    Sanjana Mathur

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