A Mile In Your Shoes (AMIYS)

AMIYS is a collection of street style portraits and interviews exploring why people wear the clothes they wear. The clothes we wear are our chosen skin, and form a part of our wider identity. Typically, designers, models, magazine editors, stylists and photographers were characterised as the most important figures within the fashion industry. However, the largest financial drivers of the industry are the consumers themselves. Yet, rarely is the spotlight is shone on consumers. Consumers are the foundation of the fashion industry, they read the magazines, attend designer shows, frequent the stores, look at the photos and most importantly they buy the clothes. They're the lifeblood of the industry and play an integral role in influencing its continuous evolution. AMIYS aim is to provide a platform for everyday people to share their honest, empowering stories related to their sense of style, self-image and identity.

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Founder/Digital Marketer