DON'T THINK OUT OF THE BOX; MAKE EVERYONE WANT TO PLAY WITH IT.
Hendrick's Gin is one of the funniest and most rewarding brands I've had the luck to work for. From single graphic design pieces to on trade campaign insights, I really enjoyed every single work.
Game Of Games
We were asked to make a press action, through a special luxury edition of the packaging. We were requested to develop a unique Christmas present, that we would give the form of a box of family games. Ludo, goose game, snakes and ladders, a deck of Hendrick's cards or a battleship board carved directly on the wood of the box, with paper ships to play, escorted the unusual bottle of gin.
Only 15 units of the box were made, to be sold at a price of 700€ each (though most of them were kept by the client).
This project was definitely a team work, in which everyone enjoyed working hard.