A new magazine for a new train

  • Elli Stuhler
  • Julien Beaupré Ste-Marie

The Union Pearson Express is a brand new train service connecting Canada’s busiest hubs: Union Station and Pearson Airport. After contributing to the end-to-end branding of this project as account manager, I took part in the conception of its onboard publication, On the UP, before taking on the position of managing editor. On the UP is Toronto's local area, culture, food and fiction - all packaged in a way to be read on a 25-minute train journey. I worked closely with an editor in Toronto commissioning, editing and writing features. On the studio side I worked with the art director and art buyer to ensure the publication was produced on time and on budget.