A NIGHT LIKE THIS Festival is an independent music and art festival produced since 2012 by cultural association A Night Like This.
The event - which is now at its 6th edition - consists in three days of music with 5 stages in three different locations, an expo area of local handmade products, exhibitions and creative workshops.
Since 2014 I've been in charge of the production of the festival and of the development of the communication strategy.
Each year I handle every aspect of the executive production of the event, including:
- pre-production
- sponsorship management
- artists hospitality
- recruitment/training/organisation of the volunteers
- afterparty and concerts on Lake Sirio
- ticket office, bar and info point
- many other amazing stuff
As communication strategist I:
- develope the online and offline communication strategy of the event
- create and publish the editorial plan
- create and coordinate digital partnerships
- analize the social media activity
- coordination the social media team during the event
During the fifth edition I also created and developed the successful crowdfunding campaign (305% of money raised), that has allowed the extension of the Festival to two days.