Born to celebrate multi-ethnic culinary experiences at the contemporary table, Fabrica presented “À Table”, a tableware collection for Atipico in which each shape refers to a different country’s craft.
The graphic identity highlights the reinterpretation of cultures using the story of blue and white pottery. Developed in China, a style of blue and white pottery was widely exported all over the world. Imitative wares were created in many countries using local blue pigments, which caused different blue colours of decoration.
Representing each country, eleven blue colour variations are used in graphic ornaments to liven up the multicultural-ness of the collection, while they function as an identification of each country on the packaging.
The logo and the handwritten ornaments allude to people gathering at a table where the items are set up.