The brief was to come up with a special screening event for the final of the Champions League.
True to Mastercard® brand values and eager to do something about the pressing problem with racial tension between Bulgarians and refugees I came up with the following idea:
The wall of the refugee camp segregates Bulgarians from refugees. But if we turn it into a video wall on which to project the football game it will bring people together instead of separating them – this will be a chance to show them that they are not that different.
Refugees on one side and Bulgarians on the other would watch the game, celebrate the same goals, regret the same misses and in the end, hopefully, congratulate each other for the win of their mutual favourite team.