By ushering in a completely new mindset and an exceptional offer, the carrier marked a new beginning on the Slovenian telco market.
To highlight this new beginning and convey the brand's inspiring larger-than-life attitude, we positioned A1 Slovenija as a spark that lights up the imagination and creates real experiences. The start of something amazing.
A series of TV adverts, which made up the centerpiece of the 360 launch campaign, portrayed an amazing adventure experienced from end to beginning, representing an outtake from the imagination of the protagonist, channeling his linear train of thought in reverse.
"Imagine a world of endless possibilities, where every call, every message, and every connection can be an inspiration. The start of something amazing. A1."
"Start something amazing. Enjoy unlimited data transfer on all devices with an integrated offer of two mobile numbers, internet, TV, and fixed telephony. The start of something amazing. A1."
AR City Light
The launch was also supported by a special city light in the center of the capital, which featured elements from the TVCs brought to life using augmented reality.
Client: A1 Slovenija
Agency: Grey Ljubljana
Strategic Directors: Spela Zorz, Jernej Spende
Creative Directors: Luka Bajs, Petra Krulc
Art Directors: Matija Primc, Petra Krulc
Copywriters: Luka Bajs, Bor Klemenc Mencin, Petra Krulc
Designers: Anja Korosec, Sara Mlakar, Ales Vrbancic