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William Cundall

William Cundall


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A14 - A Sample of Creation

I decided to base my concept on the fact that the printfinishing processes are the main components to achieving and constructing a successful business, thus symbolising the high quality of printing they provide. To demonstrate this I am using the hot foiling process as the example. I am encouraging people to participate in taking a sample of creation.
To visually explain this I have created a three part mailer with each mailer having a letter or number on it making up A14. Each letter or number will be created through layers of three individual colours. Each letter or number will be created and constructed through numerous pieces, creating the whole form. Selected pieces will be hotfoiled symbolising the importance of the process to the success of the business.

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