Abbey Road Institute
Helping an iconic cultural landmark train the next generation of musical icons.
Abbey Road Institute is an educational initiative from Abbey Road Studios. Launched in London in September 2015, it now has schools in Melbourne, Paris, Amsterdam, Frankfurt and Berlin, all offering intensive one year programmes in audio engineering and acoustics, music theory and production, and music management. The courses harness the skills and expertise developed over 85 years within the legendary Abbey Road Studios. Building on an existing brand identity, we helped the Institute to devise a recruitment campaign to turn the heads (and prick up the ears) of potential students. Devising a central campaign concept – Be the future sound makers – we then created a suite of flexible icons, campaign copy, a graphic system, and a series of portrait photographs shot by the brilliant Sony World Photography winner Alys Tomlinson. We hope you agree that the end result is sound design.