A website which provides a space for exploring West African food and culinary cultures.
West African cooking can feel inaccessible to British home-cooks: ingredients can be hard to access, recipes and techniques can feel unfamiliar and there is limited in-depth information online.
Abeo! seeks to fill this gap by creating an online platform to explore West African food culture, with content relevant both to complete newcomers to West African cooking and those who have been cooking and eating it their entire lives.
Users can dive into all aspects of culinary culture: ingredients, recipes and principles of cooking. All elements of the website focus on creating a culture of accessibility: users, for example, can discover in-depth information about commonly used ingredients, track down local suppliers or learn about substitutions.
To introduce a wider audience to the website, free newspapers filled with the most accessible content and articles from the website are printed and distributed to independent retailers, cafés and restaurants.