Abercrombie and Fitch

The brief was to design a range of t-shirts to appeal to the modern Abercrombie male audience. These designs follow the idea that A&F is with you everywhere, through all parts of day to day life e.g. work, travel, exercise,weekend activities... Maps and signage are used to highlight an A&F man’s life. A red stitch line on each design suggests the route taken by an Abercrombie wearer.
(University Project)