Abercrombie & Fitch

  • Eleanor D'Eath
Brief:
Research the brands heritage and create a set of graphics for a range of t-shirts and sweaters for fall/back to school 2014, include the brands logo, icon and heritage in the designs.

Solution:
During my research I gained insights into the brands history, A&F started out selling hunting tools and apparel. I decided to focus on this as a theme to inspire my range. I looked at all different aspects of hunting which led me to my final designs.