In 2015, Absolut wanted to explore the future of nightlife in a way that would engage their digital savvy audience and keep them ahead of the curve.
The first project from Absolut Labs, Absolut Reality, featured a live VR concert from Bob Moses using Google Cardboard. For the Absolut Labs website, they needed an engaging and informative TOV to reach their target audience.
- 6 million PR impressions
- 1.5 million social impressions
- Sold out 5,000 VR headsets in under 2 hours