Absolut charged us with the branding of their Hero Drink of 2017 - the classic vodka and soda - in both the on and off-trade environments.
We needed a concept that would not only give instructions for the perfect serve, but would also communicate the quality of Absolut's ingredients and capture people's attention in the right way, while infusing it all with the brand's iconic attitude.
The idea, like vodka, was clear.
Creatives: Hannah Davies + Elliot Riordan
Creative Director: James Dotchin
Companies
Cheil
- Marketing & PR
