Abstract - D&AD New Blood

Abstract is a unisex beauty brand that is inclusive to all genders, our hair colourants promote individuality and allow our audience to make their mark. Abstraction doesn’t attempt to represent external reality so why confine what’s inside when you can celebrate on the outside. My three products consist of a semi-permanent hair dye, a non-permanent hair chalk and colour illuminating hair spray, which give you the freedom to change your hair with little hastle.