To further understand and manipulate the concept of colour in the form of visual language, I was given the colour GREY at random for further research and insight into the complexities, notions and already established perceptions on the colour to develop a theme guided by facts through design for a designed outcome. I decided to look at people with grey hair and it how negative stereotypes have surrounded those preconceptions for years and how they have developed. Achromatik magazine, takes its name from achroma which means without colour or the colours black, white and grey in the colour wheel.