Join The–Dots

0 is a Dutch retailer with 450+ stores in Western Europe. They are the dutch version or Lidl/Poundland. I had to design a non-transactional ecommerce site which would benefit the customer both in and out of the stores.

This included designing a store finder to cover all the countries the stores are based in, an wishlist/shopping list to help customers plan their shop, and a blog.

The product catalog only shows a small range of what is available in store, and the deals rotate weekly on the site. This was a challenge, as there needed to be a way to encourage customers into the stores, while the product catalog was constantly changing online. There needed to be a way to show that there was a wide range of items available, not just the deals being shown, and not to annoy customers by removing products they may have been looking at the day before.

The search function had to product results for stores/articles/products all on the same results page.

Along with this the design had to be both responsive, and manage with 4 different languages available.


Andy Booth

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