Activate Your Cause
Set by D&AD; this brief required the use and power of typography to activate a cause.
The cause chosen was, ‘the misconception of schizophrenia’. There are three main misconceptions: split personality, out of control and violent; which have each been highlighted in order to change the public’s perception of schizophrenia. The target market group is students; as younger generations need to be more aware about mental health. The campaign consists of posters, a leaflet and an animation.