Adaco sell software to high end hotels like Marriott and Ritz, the software is used for purchasing, inventory and recipe management. The overall goal of their software is to provide operational control. Product philosophy is to let the customer define the features and to develop them using cutting edge technologies.
The company wanted to communicate with their new image Strength, Trust and Forward thinking technology. The solution was to create a simple and clean image, away from heavy graphics solutions, similar to the logo of a large corporation.