adidas 4D Footwear Launch

  • Sophie Wyatt

adidas challenged us to re-launch their high-concept 4D sole technology to the UK-based, style-savvy male consumer. So we took the complex technology out of the lab and into the REAL world. Not just any world, but the world of some of London's most culturally relevant names in style, sport and music who made 4D real, relatable and desirable to the masses. Through a series of comedic video, stills and gifs, we enlisted Headie One, Grime Gran, Gully Guy Leo, Alhan Gencay and Vuj to land the product tech in a totally new way - through their everyday words, terms and environments. We managed the end-to-end process, from concepting the idea and creative treatment to production and final delivery. We crafted a careful, strategic roll-out of all assets to drive maximum visibility and engagement across socials.