Adidas Blog: Keep it moving

Project by Marylou Faure | Illustration

Jelly’s Marylou Faure was approached by Adidas to create a series of editorial illustrations for their online blog, highlighting a motivating and manageable fitness routine.
January is a time many people take up exercise so to make it approachable, Adidas wanted to show a variety of exercise forms. Marylou brought her signature playful style to the brief, pointing out that the type of exercise people do isn’t as important as keeping your body moving and feeling good.
Marylou works with bright colours and dynamic shapes which injects a jolt of energy to the piece – perfect for the forever-popular fitness brand. Adidas’ target audience span across a wide range of demographics, so it is important that the artwork is relatable and reflects their diverse client base. The result is fun, bold illustrations that motivate you to introduce a new workout routine to your daily life that you’ll want to keep.