Adidas Boost Vine Explosions

In 2013 I worked with adidas UK on their social proposition. This is some fun content we made with Rattling Stick's Austen Humphries to launch the new Boost colourways. It involved pure colour pigment, compressed gas, hazmat suits and a time before you could upload videos; so everything was shot live on an iPhone. Have a look at blue, purple, yellow and blue.

Credits

L.A. Ronayne

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Project Tags

  • Social
  • Fashion
  • Film
  • Internet Culture