To introduce the Adidas Crazychaos shoe to a fashion conscious JD audience.
They're a big ugly shoe. You need a big personality to pull them off.
As crazy as you.
In Store Customer Journey
As customers walk into flagship stores there will me a miniature JD inside. This miniature JD is a Photo Booth for people who try on the shoe. A burst of photographs will be taken to create a GIF and will be played outside of the store and sent to their phones to share on social media.
People will be able to scan their friends and enlarge them using the Crazychaos filter.
Using projection manipulation we will project our models across cities, using the urban wonderland as our canvas.