adidas Creator Studios

As part of adidas global 2018 World Cup Campaign "Creativity is the answer", we were tasked to create a consumer facing narrative which engaged young football enthusiasts around issues which creativity can tackle: sustainability, lack of space, lack of self expression, lack of access to sport.
The solution included 2 Creator Studios in London and Moscow hosting design sprints, workshops, talks, concerts and of course football games engaging young Creators and their creativity.

Team Credits

Nastassja Guay Bonnabel

  • Trends & Culture Specialist
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    72andSunny

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      adidas

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      Nastassja Guay Bonnabel
      Trends & Culture Specialist