2013. Basketball player D Rose would spend an afternoon in London. He's a legend in the US but little known in the UK. adidas wanted his visit to be big news for local kids. After this experience in Hackney they pretty much know who D Rose is. The idea was complete with inspirational posters, cards, a photo exhibit for the community and everything that could turn that afternoon into a very special legacy.
This was my last project at TBWA\London, and it fortunately picked up quite a few awards, among which 5 Golds and the GP at the British Creative Circle, Gold at the One Show and 7 Cannes Lions (2 Golds, 2 Silvers and 3 Bronzes).