Amalie Englesson will need to approve that you worked on “ADIDAS #MIZXFLUX” before we add you as a collaborator.
Adidas commissioned an installation to complement the announcement of their mi ZX Flux app at the BFW S/S 2015. The app was incomplete at the time of the launch, so the installation had to communicate the features as well as being social shareable.
The solution was a sound reactive installation projecting tweeted imagery onto the ZX FLUX shoe. The installation was delivered with integrated media assets for the launch.