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Amalie Englesson

Amalie Englesson



Adidas commissioned an installation to complement the announcement of their mi ZX Flux app at the BFW S/S 2015. The app was incomplete at the time of the launch, so the installation had to communicate the features as well as being social shareable.

The solution was a sound reactive installation projecting tweeted imagery onto the ZX FLUX shoe. The installation was delivered with integrated media assets for the launch.


Amalie Englesson

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