Adidas - Never Follow
I’ve been lucky enough to have worked with a rockstar team on the brand new #NeverFollow Adidas global campaign at Iris London. For the past five months we’ve worked our asses off to deliver a campaign encouraging aspiring athletes to not follow in the footsteps of famous footballers like Messi, Suarez or Pogba - and instead follow their own path.
He is Luis Suarez. You be you.