Adidas - Never Follow

I’ve been lucky enough to have worked with a rockstar team on the brand new #NeverFollow Adidas global campaign at Iris London. For the past five months we’ve worked our asses off to deliver a campaign encouraging aspiring athletes to not follow in the footsteps of famous footballers like Messi, Suarez or Pogba - and instead follow their own path. He is Luis Suarez. You be you.

Team Credits

Alfons Valls

  • Art Director

Project Tags


  • Adidas Group

    Adidas Group

    • Fashion
  • Iris


    • Advertising

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Alfons Valls
Art Director