Adidas - Never Follow

I’ve been lucky enough to have worked with a rockstar team on the brand new #NeverFollow Adidas global campaign at Iris London. For the past five months we’ve worked our asses off to deliver a campaign encouraging aspiring athletes to not follow in the footsteps of famous footballers like Messi, Suarez or Pogba - and instead follow their own path. He is Luis Suarez. You be you.

Team Credits

Alfons Valls

  • Message
  • Digital Art Director


  • Adidas Group

    Adidas Group

    • Fashion
  • Iris


    • Advertising

Project Tags

  • Adidas
  • football

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project