adidas Nite Jogger campaign

  • Jamie Waters
  • Chris Watt
  • Sera Malèna Eravci
  • Gabriel Monteregge

Tasked with creating visuals for the adidas Nite Jogger campaign, I produced a series of short videos to coincide with the relaunch of the adidas store in the Stratford Westfield centre. Photography/video/animation & artwork: Jamie A Waters Lighting: Gabriel Monteregge Assistant: Luca Monteregge AC: Sera Malèna Models: America Foster & Ko King Odeh Music: (1) VZLINE - Cover up ft. King (2) King - Trinity (prod. Osquello) (3) King - London Town (prod. ADAMEXLEY) Shoutout to The Dots for the linkup and to Chris Watt at adidas!

This was an incredibly exciting opportunity to make a statement and work with some truly brilliant emerging creatives. The series features model, dancer & musician America Foster alongside rapper King, whose tracks capture the energy of each instalment. Having worked alongside him since we were 18 this was the perfect moment to promote the work of a close friend and collaborator.
To create the visuals for the campaign (within an extremely narrow timeframe) we had to be efficient with production in order to achieve the look that I had in mind, without sacrificing on creativity. The project involved capturing content on 8 individual cameras, to then layer material produced through a range of mediums - VHS, 35mm, 120 film, 16mm & digital. My work is heavily analogue so this was a chance to stay true to my film roots whilst allowing us to be experimental with a wide spectrum of formats.
The content was featured on the adidas London Instagram account here.