ABOUT IDEA...The #Noboundaries is based on not confining into the 'status quo'. It's encouraging our consumer to expand and break out of that box they're to fit into.
#Noboundaries is telling our audience to keep setting boundaries, and standing out. We're aiming to sell the shoe on the concept of it having a purpose to serve rather than just being a lifestyle shoe. I purposely based the idea around storytelling. Thus, selling the product to our consumers as a feeling of wearing the shoe rather than the actuality of all its cool features.
Consequently, taking the audience on a journey of discovery and providing them with all the components they need to become part of the actual story.