Adidas Sport Tower / D&AD New Blood Entry

D&AD Brief Using the power of sport as a catalyst for change, create an innovative Adidas product, service, brand experience or campaign for 17-25 year olds in London. What can Adidas do for or with them to improve the fabric of their city? Solution The Adidas Sport Tower takes advantage of the many London public parks to connect local sport enthusiast as well as occasional players. The Adidas Sport Tower is an inexpensive way to play with friends, meet new people, join events, enter competitions, right at your local park.

D&AD Design Competition
2017