Adidas Supercolour

  • Rob Pitman
We were asked to produce a ‘vibe’ film to support the London launch of Adidas’ new Supercolor trainers. Filmed on location in Hackney, we combined drone, steadicam and creative off the shoulder footage to give a feel of what the London Supercolor launch was like. The film was turned around overnight to ensure maximum impact for the launch, gaining as much traction as possible across Adidas’ digital channels.