adidas UK - Faster Than Campaign

As a strand of the UK's workstream for the global campaign 'Faster Than', we collaborated with one of our athletes to create bespoke content for his fellow track and field colleagues. The campaign foccused on what fast means to each individual person and how it makes them feel. Ojie Edoburun is not only the British 100m Champion, he embodies adidas' stance to be the creator brand. Having recently begun his own creative channel @Flotpe, we reached out to assess his availability and whether he could incorporate content capture and editing into his busy training schedule... these were the results.